UX
What’s my story?
Back in 2002, the internet was a wild frontier of Yahoo GeoCities and scrolling text marquees. That same year, I started hand-coding websites and became a webmaster. The digital world has since matured, and so has my approach.
Simplifying complex products.
I have evolved from a teenage webmaster into a strategic UX designer. I believe the best solutions come from framing the problem correctly. I try to ask the right questions before a single pixel is moved to ensure a product works for the people using it and makes sense for the company paying for it.
Today, I use my experience to help simplify complex products. By balancing technical limits with what a business needs to succeed, I help turn difficult problems into clear, honest experiences that stand the test of time.
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I can lead product teams through the design journey from a rough wireframe to a finished high-fidelity design.
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I build stories of our users, and I take the time to understand everything there is to know about the target personas. I test and validate my designs with usability testing software like Maze and Usability Hub (Lyssna).
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Design is a collaborative process, and I have experience running workshops to bring everyone together. My workshops are often a whiteboard session, exploring the product vision, business goals, technical challenges and release milestones.