Portfolio / Ryan Leonard - Logo, Identity and Website
I worked through several sketches and ideas before landing on this typographic spine idea. The most direct link to back injury is the spine, and I worked this into the logotype using the back of the Y. The brand needed to be clinical in style.
I also designed and developed their Ryans website after the identity work was completed. The site also utilises some lovely web-embedded fonts from Typekit.com.
