Portfolio / CrossFit Derry
CrossFit is a global gym brand, with independent franchises all around the world. I was approached by CrossFit Derry to design their brand identity.
I created this brandmark from a customised version of the Neo Sans typeface. Part of the letter "R" is removed to represent that CrossFit are removed from pretentious training and all the cliche's surrounding bodybuilding gyms. CrossFit are different and proud of it.
