Trust… that little “T” word that rolls off tongues so frequently. Do you ever use it? I do… a lot. As a Designer, you need to know clients can place their trust in you. If someone asks you to design for them, and you get the impression you aren’t fully trusted, you will have problems.
You go to the Doctor because you have a few concerns, and want some answers. The Doctor gives you advice and perhaps even offers a solution in the form of a prescription. Relief washes over you. Do you question your Doctor? Unlikely. You leave there grateful that you got the help you needed.
Why do you trust your Doctor?
There are many reasons why you trust your Doctor. Firstly, you know he is qualified, and you may have even seen the qualifications framed up on the wall of the surgery. You recognise that your Doctor is a professional, and a skilled practitioner of medicine.
Let’s consider another profession for a moment – Designer.
On the whole… I think a Designer needs to work a little harder to earn someones trust. Let’s say you have a degree, great portfolio, and maybe even a string of happy clients – that doesn’t always guarantee confidence from the client. Often, there can be a lack of trust.
You will get challenged a lot on your decisions. Some jobs just command a lot more respect, like I have outlined with the “trusted Doctor” scenario. Is an experienced Designer any less of a professional? I think that clients feel the need to challenge some things because they just don’t understand the process (or they probably don’t realise there even is one).
I can understand that it is a little harder to trust a Designer because let’s face it… design is subjective, just like art. But do you need to know about medicine to be able to trust your doctor? No, you don’t. So… do you really need to understand design to be able to trust a Designer? Using the same logic, no.
Lack of trust – low morale = poor results
Absolute trust = great results
If you choose a Designer to work for you, then you should approach everything with an open mind, and have faith that they will deliver. You chose them. I’m not saying that you must kneel before your master to receive your logo, and just take what you are given. But before sending that email to your Designer with some negative feedback, why not try take a step back, breathe, and try see things from an outside perspective?
Every reputable Designer that I know strives to produce great work for every project. Your work is your reputation, and how your peers judge your abilities. Personally, I would never send something on to a client without being confident that it is my best work. I am my own worst critic, and the people that know me would concur. I obsess over my work with almost OCD like tendencies, so you can guarantee everything I work on gets the full attention it deserves.
When you feel you are trusted, you will always produce better work. Feeling you are trusted will mean you can worry less about making the boss happy, and can focus on doing great work. Having to worry about impressing the boss, or the client, will ultimately choke the life out of your creativity.
What are your thoughts?
- One client, one logo.
- Design should be traumatic
- Do you really need a degree to work as a Designer?
- Misconceptions about Web Designers
- Designer Vs Client Typographic Poster Designs