Have you ever felt that what you’re designing is just too easy? Or maybe it got a bit “samey” and you don’t know what happened? Well, that’s because you’re probably doing it wrong. Design is quite tough, you know? Like everything else in this world, the better you are at it… the harder you will have to push yourself to get the best possible results.
When you start to get into that relaxed “it’s easy” zone, then you have stopped trying to do something different. Every project is different, and all clients are different, but your fundamental goal should be the same – awesome work every time (by your own standard).
Nobody will push you harder than yourself.
Why bother? Well… interesting question. It depends on your general outlook on what “good” design really is. Do you want to be known as someone who plays it safe? Or someone who takes the risk and gets the win? It depends how you roll. Personally, I think every designer owes it to themselves to continue to develop their skills and improve on their creative problem solving ability.
The better you are, the more money you can earn. That’s nothing new, and I’m sure you already knew that. For a lot of designers it’s never about the money, but the love for the work. You just need paid what you feel you are worth (which differs for everyone).
Your work is your reputation – do it well.
I hope non-designers will be able to understand what I’m saying in this article too. Design is tough because it’s so simple. If you are thinking about hiring a designer, I would always grill them about their process to get some insight into how they think, if they haven’t already explained all of that to you. There are some designers who just find an idea and settle.
The better the designer… the greater the trauma they will put themselves through to produce the best ideas for you.
What are your thoughts?
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